Module 1The Profession, the Ethics Code & the Engagement
What reverse recruiting is (and isn't), the Code of Ethics applied, and the operated engagement: service levels, approval gates, and the division of labor.
Module 2Client Discovery & Intake
The intake interview, the search thesis and success criteria, the engagement agreement, and the onboarding chain from signature to launch.
Module 3Market Research & Positioning
Market mapping, AI-assisted target-list building, candidate positioning, and reading trigger events — funding, filings, executive moves — as hiring predictions.
Module 4Personal Brand
Resume architecture and ATS realities, LinkedIn rebuilt for recruiter-side search mechanics, the confidential-search posture, and the full collateral kit.
Module 5Visibility & the Content Program
Capturing the client's voice, writing in it, and running the posting and engagement program that makes a client findable — without ever announcing the search.
Module 6Outreach & the Hidden Market
Hidden-market channels, the four-part message frame, multi-touch sequences, channel constraints and volume policy, and turning introductions into conversations.
Module 7Sourcing & the Application Machine
Where the jobs actually are, wrapped applications on a 24-hour window, recruiter distribution run like an operator, and the tracker & weekly report.
Module 8Interview & Negotiation
The five-step prep system, coaching methods, pre-interview touches, and whole-stack offer strategy on the client's behalf.
Module 9Client Care Through the Engagement
Boundaries, the predictable hard moments, and engineering client collaboration — the leading indicator of campaign speed.
Module 10Measurement, Verification & Your Path
Outcome tracking and verification discipline, the exam, the practicum portfolio, and the ladder to NCRR and CMRR.
The NRRA