Buyer's guide
You're about to trust someone with your career and a meaningful fee. Interview them like it. These fifteen questions — and the answers a professional gives — come from the association that certifies the field. Take the list to any consultation and you'll know within twenty minutes whether you're talking to a professional.
Only acceptable answer: you, and yours. This one question filters out employer-side recruiters and lead-generation fronts instantly.
An NRRA designation can be checked in the public registry in seconds. 'Certified' claims that can't be verified aren't credentials.
Professionals answer from a written scope: strategy, materials, outreach volume, interview prep, negotiation support. Vagueness here becomes conflict later.
The professional answer is an immediate no — effort, method, and reporting are guaranteed; outcomes are not. A yes ends the conversation.
In your name with your approval of every material, or as a named agent — never by deception. Ask to see an example outreach message.
Expect specifics: researched outreach touches, follow-ups, tailored applications, networking conversations — and a written weekly report.
Listen for referral mapping, direct decision-maker approach, trigger-event research, and search-firm relationships — not 'we apply to lots of jobs.'
A defined fee with written refund and termination terms before any payment. Pressure to pay before paperwork is a red flag.
The only acceptable answer: never. Presentation of true facts improves; facts do not change. Anything else risks your reputation, not theirs.
Confidentiality by default, disclosed storage, honored deletion — and written consent before anything is ever reused.
Anonymized, documented results in honest ranges beat glowing testimonials that can't be checked.
If a senior person sells and juniors deliver, you want to know — and to meet whoever runs your campaign.
Look for decision rules agreed up front: checkpoints, re-positioning triggers, and a clean exit clause.
Good practitioners demand client obligations: feedback turnaround, interview availability, honesty. Beware anyone who needs nothing from you.
The strongest trust signal available: professionals qualify clients out. Under the NRRA Code, selling unsuitable services is an ethics violation.
Learn how reverse recruiting works — or explore the certified path.